Recently, the results of the 16th “Silver Dove Awards” sponsored and organized by the International Communication Office of the CPC Shanghai Municipal Committee were officially announced. After evaluation, a total of 214 works were selected for this year’s “Silver Dove Awards”, of which 21 works by Shanghai state-owned enterprises were awarded. Two overseas communication cases of Shanghai Electric emerged victorious from hundreds of entries, including Biodiversity: The World of John the Antelope, which won the Best Video Award, and Meet the Future of Dubai World Expo, which won the Outstanding Video Award.

Shanghai Electric’s MG animation The World of John the Antelope portrays the creatures in the eco-story through the perspective of John the Antelope, conveying the group’s efforts in protecting environment and creatures through the NE1-700MW CSP+250MW PV Hybrid Project in Dubai, and expressing its brand culture of committing itself to ecological balance and biodiversity, as well as its vision to build a harmonious relationship between human and nature.

Through the dissemination of Shanghai Electric’s official Facebook account, the video received over 71,000 hits and over 40,000 views overseas, significantly promoting the group’s brand philosophy of co-existing with nature to protect the Earth, co-founding a society with the international community, and co-creating the future together with all creators.

As one of the official partners of the China Pavilion at the Dubai World Expo, Shanghai Electric elaborately produced the thematic video MEET THE FUTURE last year. The video shows an array of imaginative application scenarios in a future city: world-leading solar power projects co-built by Shanghai Electric and overseas companies alongside with green, sustainable, smart and interconnected industries like wind power, hydrogen power, energy storage, green traffic and Industrial Internet, depicting a low-carbon future thanks to “intelligent manufacturing in China”. In addition to the Dubai World Expo, Shanghai Electric also promoted the video through Facebook with a focus on countries of the Belt and Road initiative for cultural export, thus further consolidating and expanding the Group’s influence in the Middle East and surrounding markets.

According to sources, the “Silver Dove Awards” are presented every two years, aiming to vigorously promote international cultural exchanges, enhance Shanghai’s international presence, and encourage international communication by various innovative means such as new media. Relying on IP SHANGHAI, a resource sharing platform for Shanghai’s urban image, this selection solicited a wide range of outreach works reflecting Shanghai’s urban image and activities for international communication, gaining active support from organizations and enterprises at all levels in Shanghai.