On July 26, World Brand Lab held the 19th World Brand Summit in Beijing, and released the 2022 "China's 500 Most Valuable Brands" list in which Shanghai Electric topped the machinery industry category again and joined the Top 50 companies with a brand value of 161.739 billion yuan.

The 2022 summit’s theme is “Influence and Momentum: How to Rebuild the Brand Ecosystem”. Statistics published show that China’s brands are progressing stably and positively despite the blow of COVID-19, narrating impressive “Chinese stories” continuously.

As a world-class high-end equipment manufacturer, Shanghai Electric has invested more resources in its main responsibilities and businesses with unwavering confidence in equipment, industry, manufacturing, and corporate culture. By regenerating key competitive edges with leading technologies, Shanghai Electric has accelerated both industrial restructuring and the entry into new markets to make old and new growth drivers work effectively side by side, and to offset external uncertainties with high-quality development with the goal of becoming a new benchmark of “Chinese Intelligent Manufacturers”.

Seek Progress in Stable Development and Pave Way for Brands with High-quality Development

As a cornerstone of the economy, manufacturers build their brands with enormous patience and limitless devotion, which finally thrive with great influence. Closely following the path of high-quality development, Shanghai Electric strives to become a top specialist in its main business, high-end equipment manufacturing, by leveraging its expertise and strength accumulated in the past 120 years. Meanwhile, Shanghai Electric is tapping new opportunities emerging in new segments of infrastructure construction for the energy industry and in rural and urban areas, urban rail transit, distributed smart grid, waste and sewerage recycling, and new-type green and low-carbon businesses.

Being Green and Low-carbon, New Markets Lead To “Dual Carbon Goals”

Guided by the two goals of “hitting peak emissions by 2030 and carbon neutrality by 2060”, Shanghai Electric makes every effort to explore “4+2+X” emerging markets (“4” refers to wind power, solar power, energy storage and hydrogen, “2” refers to industrial smartization and high-end medical equipment, and “X” refers to other new niche markets) to amplify its influence in energy and industrial decarbonization, the main competition. On one hand, it is trying to develop new-type power systems in all respects and three-dimensional, integrated solutions for net-zero industrial parks, and on the other, it presses ahead with new energy equipment manufacturing for wind power, solar power, energy storage, hydrogen power and smart grid segments while leveraging its long-lasting strengths in equipment manufacturing for power plants based on coal power, gas power, nuclear power, biomass and wastes to maximize the combination of traditional and new energy.

The newly-inaugurated Shanghai Electric New Energy Development Co., Ltd. will contribute to achieving goals of being “a leader in attaining the ‘Dual Carbon Goals’ and new energy equipment manufacturing and a top player in high-end equipment localization”.

Boost Innovation of High-end Equipment Manufacturers Through Technology Empowerment

Under the guidance of the national strategy of strengthening the country with science and technology, Shanghai Electric enhances its innovation capability with utmost efforts to promote healthy development of industries via technology empowerment. Shanghai Electric has strived to be a top player specialized in its main businesses while continuously expanding its presence in new markets. Driven by “industry intelligentization and service industrialization”, it implements high-quality development through technological progress and innovation, putting intelligent manufacturing and industrial upgrading at the center.

The last three years see Shanghai Electric obtaining 37 national and provincial awards for technological progress. A total of 6.5 billion yuan was invested in over 1,000 research projects in 2021 alone, 9 of which won Shanghai Science and Technology Awards. Shanghai Electric invited 72 external professionals to give 87 lectures for seminars during its in-house “Technology Month” event. What’s more, it has built up a talent pool of over 10,000 technicians specialized in energy and industrial equipment, intelligent manufacturing, energy utilization, environment conservation and industrial basic parts.

Build a Mutually-beneficial Ecosystem Among “Smart Energy, Intelligent Manufacturing and Smart Infrastructure” Through Inclusiveness and Coordination

Adhering to the principle of “openness, coordination and win-win cooperation”, Shanghai Electric has played an active role in boosting industrial development. By collaborating with local governments, banking, securities and insurance regulatory authorities, business partners and competitors, it has developed a growing network for high-quality development with a strong commitment to offering clients the best systematic solutions.

Recently, Shanghai Electric has unveiled its new brand value system which centers on “inclusiveness and co-development” with brand associations of “diversified ecosystem, technology empowerment and value co-creation”. It forges new industrial systematic solutions, smart and green, for areas of smart energy, intelligent manufacturing and smart infrastructure through coordination across industrial clusters, business resources and teams at various levels, aiming to reinforce “openness and coordination” throughout Shanghai Electric with a focus on new brand assets.

Shanghai Electric, a Chinese industrial brand celebrating its 120th anniversary of founding, opens a new chapter of sustainable “Chinese Intelligent Manufacturers” through high-quality development that lays a profound foundation, technological empowerment that acts as a big driver, as well as the principle of openness and coordination.